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Elyra Academy

ROAS (Return on Ad Spend)

A metric that measures the revenue generated for every dollar spent on advertising.

Related terms

  • cpc
  • metasearch
  • cost-per-acquisition
  • direct-booking
  • ota-commission

Articles using this term

PMSNiveau 2

Metasearch Strategy Hotels

Metasearch Strategy Hotels

PMSNiveau 2

Distribution Cost Analysis

Distribution Cost Analysis